Core and Advanced share the same search engine and the same filters. What Advanced adds is everything that makes prospecting a team activity rather than an individual one.
Feature difference at a glance
| Capability | Core | Advanced |
|---|---|---|
| Advanced lead & account search | Yes | Yes |
| Saved searches and alerts | Yes | Yes |
| InMail credits | Yes | Yes |
| TeamLink warm-intro paths | No | Yes |
| Smart Links with engagement tracking | No | Yes |
| Shared lead and account lists | No | Yes |
| Usage and activity reporting | No | Yes |
TeamLink is the underrated feature
TeamLink surfaces which of your colleagues is already connected to a target account. On a cold list, a warm path through a colleague materially improves reply rates compared with a cold InMail — and Core simply cannot see those paths.
Smart Links tell you who actually read the deck
Smart Links host a document behind a trackable link and report who opened it, how long they spent, and which pages they viewed. That turns a follow-up guess into a prioritised list.
Who should pick which
- Solo founder or single rep, no shared network to leverage → Core.
- Two or more people selling into overlapping accounts → Advanced, for TeamLink and shared lists alone.
- Managers who need visibility into rep activity → Advanced.
- Enterprise needing CRM write-back and data validation → Advanced Plus.
Cost of the upgrade
At list pricing, Advanced carries a meaningful premium over Core. Through our deal, an Advanced seat is $285 for twelve months — which for most teams lands below what they were paying for Core at list price.
Frequently asked questions
Do Core and Advanced use different search data?
No — the underlying index and filters are the same. Advanced adds collaboration, tracking and reporting layers on top.
Can I upgrade mid-contract?
Yes. LinkedIn prorates upgrades; downgrades usually take effect at renewal.
Does the Mapdad deal give a real Advanced seat?
Yes — a full Advanced seat for twelve months at $285, with your primary email and profile URL supplied at order time.
Advanced seat, 12 months, $285
TeamLink, Smart Links, shared lists and usage reporting included.
See the Sales Navigator deal